Fashion blogs are blogs that cover the fashion industry, clothing, and personal style.

Definition

A fashion blog can cover many things such as clothing and accessories. Other topics include runway trends, fashion items, e.g. shoes, handbags, celebrity fashion and street style outfits worn by regular people. They cover fashion at all levels from the biggest names to the smallest indie designers and clothing worn by people on the street.

Many fashion blogs could also be categorised as shopping blogs as "most of the conversation is shopping advice, liberally laced with consumer recommendations", and some fashion retailers have now started blogs of their own to promote their products.

Blogs that occasionally mention fashion, such as many "personal diaries of teenagers", are not categorised as fashion blogs.

Impact on the fashion industry

Fashion is a multi-billion-dollar industry that has considerable impact on the way ordinary people clothe themselves. As fashion is trend-driven and fashion blogs provide a new way to follow these trends, it is likely they will have a considerable long-term influence on the industry.

These are some of the things fashion journalists have said about fashion blogs and the impact they are having on the industry:

• "These days, to have one finger on the fashion pulse, you need to have the other one on your computer mouse, reading (or writing) the latest blogs."
• "Before a designer’s runway show has even finished, you can bet your bottom dollar that someone in the audience – or better still, backstage – has recorded every silhouette, signature shoe, styling detail and sulking supermodel, then uploaded it onto the internet for style watchers across the globe to Enjoy."