Genre fiction is a term for fictional works (novels, short stories) written with the intent of fitting into a specific literary genre in order to appeal to readers and fans already familiar with that genre. In contemporary fiction an elastic term used to group works sharing similarities of character, theme, and setting—such as mystery, romance, or horror—that have been proven to appeal to particular groups of readers. Genres continuously evolve, divide, and combine as readers' tastes change and writers search for fresh ways to tell stories. Classic romance novels, such as those written by Jane Austen in the nineteenth century, continue to enjoy popularity today in the form of both books and movies. Despite its popularity, genre fiction is often overlooked by institutions - the reviewing pages of the mainstream newspapers, for example - that favor literary fiction. The reviewing venues for genre fiction are primarily niche media: prozines (professional or industry fanzines), fanzines, and so on.

All fiction is essentially generic. But genre fiction is overtly and intentionally so, signalling its generic identity in the clearest possible terms. A horror novel, for example, makes it clear through its cover design, its blurb, the comments printed on the cover from other novelists, and so on, that it is a horror novel; and it will be shelved in the appropriate place in bookstores.

Genre fiction is often used interchangeably with the term popular fiction, and generally distinguished from literary fiction. A comprehensive discussion of these issues is found in Ken Gelder, Popular Fiction: The Logics and Practices of a Literary Field (2004). An excellent earlier discussion is John Sutherland, Bestsellers: Popular Fiction of the 1970s (1981).

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